Peter Downs & Associates was established in 1998 to help small businesses boost sales growth and profit by developing innovative
marketing and communications strategies. Founder, Peter Downs is also an experienced copywriter and has put his marketing strategies
into practice by writing copy for solo-preneurs through to government and national organisations.
Marketing resource for small
business
Peter has spent the past five years creating a series of Business Development Manuals that are designed to help small businesses grow in the contemporary marketplace. The need to be marketing savvy has never been greater, and yet most small businesses simply don't know where to start. The result - unsustainably low margins, declining sales, and often the eventual demise of the business.
Peter has spent the past five years creating a series of Business Development Manuals that are designed to help small businesses grow in the contemporary marketplace. The need to be marketing savvy has never been greater, and yet most small businesses simply don't know where to start. The result - unsustainably low margins, declining sales, and often the eventual demise of the business.
Peter's
marketing experience, combined with years of researching the marketing strategies and processes used by successful small businesses
that have grown from fledgling enterprises into household names, has resulted in a series of publications that offer a unique insight
into growing a small business in the 21st century. These hype free, practical manuals are packed full of useful information and innovative
ideas that can be applied to any small business.
Peter's History
Peter has spent three decades working in the marketing communications industry in roles that include technical, management, marketing consultant, copywriter and business owner, each adding to the rich understanding he has of what it takes to make marketing work in the 'real world' of business.
Peter has spent three decades working in the marketing communications industry in roles that include technical, management, marketing consultant, copywriter and business owner, each adding to the rich understanding he has of what it takes to make marketing work in the 'real world' of business.
Throughout his career, it became
clear to Peter that the majority of marketing material that small businesses produced either mimicked competitors, regardless of whether
it worked or not, or was inspired by consumer brand marketing, a strategy that is generally irrelevant to most SME’s.
Peter
is passionate about playing a role in the success of small businesses and is committed to helping his clients become business success
stories within their respective markets.
About Us