Something missing from many businesses is an effective Marketing Plan. Even when they exist, most tend to be pages of rhetoric based
on what has been read in a book and have very little to do with the unique needs, business environment and aspirations of the
business it was written for.
The key to assembling a marketing strategy that works is relevance. It must be;
Relevant to
your market, because that’s all a market will respond to.
Relevant to the needs and aspirations of your business.
Include relevant information about your market, your competitors and your business, because that’s your reality – that’s what you are dealing with.
Create a relevant plan that can be delivered based on the existing resources of the business, not what may be available in years to come.
Relevant to the needs and aspirations of your business.
Include relevant information about your market, your competitors and your business, because that’s your reality – that’s what you are dealing with.
Create a relevant plan that can be delivered based on the existing resources of the business, not what may be available in years to come.
Developing
a Marketing Strategy doesn’t need to be difficult or complex. What it does need is a commitment and a will to inculcate it into the
culture of the business from the most senior management down. Marketing is an ongoing process that is only as effective as and the
quality of the dialogue that is created with your market, and the momentum it leverages from one activity to the next.
I can
help you develop and implement a plan that will work, I can educate you and your staff about how to make a marketing plan work for
your business and in your market, and I can give you the resources you need to make it happen.
To find out more, please give me (Peter Downs) a call on 08 8332 4160 or email at peter@infomarketing.com.au.
Marketing Planning