Consistent and profitable growth is one of the major challenges for every business, but particularly small businesses. While major corporations have enormous financial  resources to grow through acquisitions, powerful established brands that drive organic growth and millions to spend on revenue driving advertising, small businesses make do with the resourceful use of a few marketing dollars as they struggle to become recognized let alone become a household name.

 

 

 

Write sales producing copy that influences, motivates and sells. As an experienced copywriter, I understand buyer behaviour, how to create copy that gets their attention, and most importantly, motivates them to make an enquiry and buy. My objective is always to create copy that differentiates your business, and uses compelling messages that are relevant, consistent and activate your market’s buying triggers.   More >

 

Provide a ‘Second Opinion’ when you want one, whether it’s to bounce a marketing idea off me, get my opinion on some copy you’ve written or a promotion your planning, or review a complete Marketing Plan.

 

You may even have a persistent marketing related problem that you might want to run by me, such as losing quotes, sales are declining, customers are migrating to your competitors, the sales team is not producing enough new business, marketing activities barely generate an enquiry, or there are a large number of customer complaints. These are just some of the many issues that I can work through with you.  More >

 

If you would like more comprehensive assistance with your marketing then just a second opinion, you can utilise my Marketing Consulting service. I can assist and advise you in a whole range of areas including analysis and review, research, planning, develop communication strategies, manage creative content development such as copywriting and design, and campaign implementation and management.   More >

 

Develop a Marketing Plan that won’t end up in the bottom draw of your desk. I don’t use generic consultant marketing planning software, which is generally irrelevant to most small businesses. I can help you develop a plan that is relevant, affordable and can be implemented and managed with the resources in your business. I have worked in and with small businesses for most of my career, so I know exactly what you are up against in terms financial and human resources.  More >

 

Create an Operations Management system that enhances the customer experience and marketing performance, while boosting productivity, production capacity, profitability and revenue growth. Operations are where marketing begins – it is what you do – it is the customer experience of dealing with your business. If the customer experience doesn’t match your marketing claims, you risk losing customers, damaging your brand, and profitability is always impacted through waste, reworks and inefficiency.

 

Creating an effective operational system can have a profound impact on marketing performance. Loyal customers are happy customers, and happy customers tell others about their experience. If you want to build your brand and generate referrals, then operations is where you start.   More >

 

Provide Workshops and Training that give your sales and management team the business writing skills they need to be effectively communicate and influence others in writing. The ability to communicate in writing has become a critical success factor in many businesses as technology increasingly drives the use of written internal and external communications. The ability to write effectively and professionally influences the market’s perception of a brand, sales outcomes and even the perception of the individual writing the communication. This is an essential skill for every manager, sales person or anyone who communicates with your market in writing.   More >